Mark-James McDougall

Maya HTT

• Develops and maintains all Maya HTT websites.
• Implements new web technologies to enhance business processes and streamline customer experience

• Developed, optimized, and maintained all Maya HTT websites.
• Developed an API using Azure Functions and C# to track SaaS product usage in Salesforce.
• Took the Maya HTT website from a GTMetrix performance grade of D to A, bringing page load times down from 15 seconds to less than a second.
• Delivered a customer portal on a tight timeline while working on other projects, creating a professional, streamlined customer experience for a range of Maya HTT branded products while also decreasing time spent by teams on launching new product releases and documentation versions.
• Was on a team which placed third in the 2023 Maya HTT Hackathon, developing both the user interface as well as the 3D visualization features.

HH Development Limited

• Worked on HH Data Management, a collaborative, cloud-based product to protect, store and analyze all data generated by a motorsport organization.
• Developed, optimized, and maintained ASP.NET web applications used to manage major motorsport championships.
• Created an application to convert raw IndyCar telemetry data into more useable formats for analysis (CSV & Cosworth Pi).

McGill University

• Acted as the webmaster for all websites managed by University Advancement Communications.
• Collaborated with internal and external development teams to ensure that bugfixes and new website features were implemented in a timely fashion.
• Implemented comprehensive Google Analytics data gathering and reporting across UA web properties through the use of UTM tagging and ecommerce events.
• Engaged in UI/UX and UAT testing, conducted SEO audits, and proposed enhancements to University web properties to improve conversion rates.

Interuniversity PhD in Art History

• Developed a new website for the Interuniversity PhD in Art History program run by Concordia University, Université de Montréal, and Université du Québec à Montréal.
• Employed agile development practices and met with key stakeholders on a regular basis throughout the project to ensure that the site met their requirements while being SEO optimized.

Concordia University

• Conducted UI/UX testing and presented redesign proposals to a range of stakeholders across the University, as well as performed SEO audits and implemented improvements where necessary.
• Created and implemented PPC Marketing campaigns with budgets of over $50,000 per year across Google, Microsoft, Facebook, and Instagram ad platforms. Produced comprehensive performance reports quarterly.
• Worked with the Chief Information Architect to create and restructure subsites for faculties and new University initiatives.
• Oversaw the implementation of a replacement for the University's Google Search Appliance (GSA).

Self-Employed

• Developed and maintained content rich websites and innovative marketing strategies to enhance the online presence of clients.
• Created and oversaw websites which received in excess of 1.75 million pageviews.
• Implemented comprehensive SEO strategies to help clients improve their organic reach.

Publications